Monday, February 18, 2013

ABC News: Top Stories: 8 Celebrity 'Creative Directors' And What They Really Do

ABC News: Top Stories
thumbnail 8 Celebrity 'Creative Directors' And What They Really Do
Feb 18th 2013, 20:06

Celebrity product endorsements are a staple of advertising, bestowing titles like "spokesperson" and "brand ambassador" on stars. But these days, companies are taking an extra step and giving celebrities titles usually reserved for top executive talent, such as "creative director."

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