Gizmodo: Starbucks Hopes Cheap $1 Reusable Cups Will Sway Customers From Disposables

Gizmodo Gizmodo, the gadget guide. So much in love with shiny new toys, it's unnatural.

Starbucks Hopes Cheap $1 Reusable Cups Will Sway Customers From Disposables Jan 4th 2013, 00:40 Starting today at all of its U.S. and Canadian locations, Starbucks is introducing a cheap but durable plastic cup that the company hopes its patrons will use, and re-use, to help reduce the mountain of paper cups it sells. Resembling the disposable cups already in use, the plastic alternatives will sell for just one dollar, and come with a ten cent discount on any beverage when used. More »

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