Gizmodo: How Apple Sets Its Prices

Gizmodo Gizmodo, the gadget guide. So much in love with shiny new toys, it's unnatural.

How Apple Sets Its Prices Jan 15th 2013, 08:43 Apple pricing is unlike almost every other brand in consumer tech: consistent across each and every retailer, and rarely discounted. How do Cook and Co manage to pull that off? More »

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